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The School of Economics and Management has unveiled the "146" action program in response to the evolving trend of digital business development
发布日期:2024-06-03   点击量:

The School of Economics and Management commemorated its second anniversary on April 15. The occasion also marked the commencement of the action plan for schooling with a primary focus on the digital business industry chain. The event, held at the Concert Hall of the Administration Building, was attended by over 400 individuals, including university leaders, representatives of cooperative enterprises, heads of sister colleges, related functional departments, and teachers and students.

In her speech, Vice President Zhang Hongxia highly praised the business team’s efforts in developing high-quality applied talents and acknowledged the School of Economics and Management’s achievements in academic competitions, pursuing advanced studies and practical projects over the past few years. She highlighted the special prize won by teachers and students in the national final of the “Three Creation Contest”, student Liu Jianing’s success in obtaining a graduate degree from Peking University, and the approval of the national first-class course for the promotion of e-commerce practice as evidence of the hard work of teachers and students. She expressed her anticipation for the school’s focus on the digital business industry chain in its reform efforts and encouraged the faculty and student team to actively embrace the new trends in digital business development. She emphasized the need to promote the “four chains of integration” and to make renewed efforts in building a first-class applied economic management school with a solid foundation and distinctive advantages.

Wang Yin, Party secretary of the School of Economics and Management, presided over the meeting

At the ceremony, school leaders, industry experts and enterprise representatives took the stage to witness the release of the Action Plan for Focusing on the Digital Business Industry Chain (2024-2026) of the School of Economics and Management. It is reported that the college leadership carefully combed the teaching experience, transformation and development ideas, comprehensive discussion, and spent three months writing the Action Plan.

Zhang Qichun, the dean of the School of Economics and Management, provided a detailed explanation of the Action Plan from four key perspectives: reform background and guiding ideology, overall objectives and construction ideas, six core tasks, and organizational and implementation guarantees. He emphasized that plan is a comprehensive initiative developed by deeply implementing the spirit of the university's “Document No. 1” in 2024. The plan adheres to the concept of “industrial chain education” and “scenario-based education”, and is closely aligned with the needs of the digital business industry chain. To execute the action plan, the School of Economics and Management will dedicate efforts to establish a “146” schooling system, that is to focus on one digital business industry chain, creating four nurturing scenarios, accomplishing six core tasks, and aiming to build a first-class application-oriented School of Economics and Management with a distinct “digital” management focus.

At the ceremony site, the first batch of practical micro-professions unveiling ceremony and the appointment ceremony of guest professors were also held. In the future, the School of Economics and Management will adopt intensive and specialized teaching and practice in the practical micro-profession of digital marketing of PenTan e-commerce established with Fuzhou PenTan Network Technology Co., Ltd. and the practical micro-profession of financial and tax consulting established with Fuzhou Faster Office Business Service Co., Ltd. and offer refined, sequential, and useful practical courses to help students to be able to quickly acquire the necessary knowledge and skills required in their professional fields.

The ceremony included the signing of cooperation agreements with the first seven “AA-level” enterprises, marking the initial steps towards collaborative efforts in curriculum development, teaching research and teaching reform, and practical projects between the university and these enterprises.

  After the ceremony, Prof. Li Xiaojun, Dean of the School of Management Engineering and E-commerce of Zhejiang Gongshang University, made a thematic report titled Deepening the Integration of Industry and Education and Creating a Modern Industrial College, which was presided over by Prof. Sun Jianhong, Vice Dean of the School of Economics and Management.

  Professor Li discussed the changes in higher education and the demand for skilled professionals in the era of digital intelligence. He provided a detailed overview of university’s talent development system and the innovative industry-education integration cooperation mechanism. Additionally, he extensively analyzed the exploration model, distinctive practices, and outcomes of the cross-border e-commerce program aimed at establishing a modern industrial college. Professor Li’s report was open-minded, rich in content, and practical, offering valuable experiences and useful references for enhancing industry-education integration and focusing on the digital business industry chain in educational institutions.

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